I'm Kehui (Jasmine) Guo. I design SaaS products by turning complex, multi-step workflows into clear, usable systems.
With 5+ years of experience, I've redesigned legacy enterprise tools, built scalable design systems, and shipped multiple B2B SaaS products. My work focuses on simplifying complexity to drive user adoption, improve efficiency, and deliver measurable business impact. I collaborate closely with cross-functional teams and leverage AI to rethink both how users interact with software and how design gets done.
Enable – Building a Scalable Design System & Leading Product Rebrand
Defined and scaled Enable’s design system into a company-wide standard, delivering 50+ tokenized components with 10k+ weekly usage. Led cross-functional alignment and a full rebrand to modernize a decade-old platform.
Enable – Transforming Claims & Settlement for Scalable Rebate Operations
Led end-to-end redesign of a critical, underutilized claims & settlement workflow, streamlining complex rebate operations. Drove enterprise adoption, securing $3M+ ARR and unlocking $2M+ in incremental revenue.
Kaseya – Empowering SMBs and MSPs with Seamless and Scalable SaaS Solutions
As the first product designer on RapidFireTools, I led strategic design initiatives that increased product sales by 65% within 3 months, delivered 20+ features, and improved design maturity by establishing collaboration workflows and a design system for a more consistent product experience.
PepsiCo – Redesigning Internal Tools to Optimize Business Intelligence and Data Analytics
Redesigned PepsiCo's material waste diagnostic platform, enhancing efficiency through user research and gamified interaction designs, improving usability across dashboards through 5+ iterations.
Motional (x Uber & Lyft) – Designing the Future of Autonomous Ride-Hailing Experience
Conducted extensive user research to identify pain points, delivering 20+ design frames that shaped a seamless passenger experience through iteration.
Motional VR – Innovating VR Tools for Autonomous Systems and UX Research
Collaborated with technical artists to enhance internal VR tools using Unreal Engine 4. Increased user satisfaction by 60% through interviews and testing.
Tencent – Driving User Engagement through Gamification in Social E-Commerce
Led gamification feature development, boosting daily active users by 200% and reducing acquisition costs by 65%. Managed three key feature launches.
arXiv – Enhancing Accessibility for Millions of Researchers with HTML Papers
Improved accessibility for arXiv's 2M+ users by conducting user research and prototyping features that enhanced the usability of the scholarly repository.
CoursePlan – Simplifying Academic Planning Process for Cornell Students
Led design for a course planning web app with 7,000+ users. Helped students track their academic progress, major, and minor requirements, streamlining their path to graduation with ease.
Portable Braille Embosser – Bridging Communication for Visual Impairments
Developed a physical prototype to connect Braille and English readers, facilitating everyday interactions for individuals with visual impairments by enabling them to engage more easily with their environment.